specialized in marketing & branding

isabelle
Kingsbury

isabelle
Kingsbury

welcome!

hi, I'm

3+

You’ve seen my resume—now here’s a look at the results. With over five years of experience in marketing and seven years in leadership, I’ve helped brands grow through strategic campaigns, data-driven insights, and a bit of creative flair. From launching companies to leading teams, I’m all about turning strategies into success. Dive in and see what that looks like in action!

Languages Spoken Fluently

Beyond the Resume

5+

7+

years marketing experience

years Leadership experience

Work Experience

remote
2025-current

Clean Health Group

Digital Marketing Specialist

Clean Health Group is the parent company for three Australian fitness brands I work across, supporting both marketing and backend operations.

I manage the backend of campaigns end-to-end, including setup, A/B testing, and ongoing optimizations based on performance. I also handle the operational side of influencer campaigns, building systems and workflows to keep everything organized and scalable as we grow.

Analytics is a big focus, using data to understand what’s actually resonating with our audience. I translate those insights into content direction, blog topics, and overall marketing strategy to make sure everything we put out is relevant and effective.

analytics & a/b testing

Marketing operations

influencer campaigns

web design, emails, crm

Clean Health Group

framingham, MA
2024-2025

Caipy Sportsbar

Marketing & Operations Manager

Branding & positioning

event management

campaign management

marketing strategy

Led both marketing and operations, managing a team focused on growing the brand’s presence and performance across channels.

Oversaw social media growth, branded event execution, and collaborations with local influencers to build awareness and community. Managed email and SMS campaigns to drive engagement, retention, and consistent communication with the audience.

Owned and scaled lead generation efforts while building out systems to support long-term growth, including content calendars, seasonal campaigns, and structured marketing workflows. Ensured all efforts worked together to create a more consistent, effective, and scalable marketing engine..

Caipy Sportsbar

PEABODY, MA
2022-2023

Commonwealth Energy

Brand Architect
Chief Marketing Officer

Branding & positioning

event management

campaign management

marketing strategy

Led the marketing function of the business, working closely with designers and photographers to build out the full brand and position it as a fast-growing, competitive player in the industry.

Planned and executed presence at 50+ events, with a focus on building visibility and creating a strong connection within the local community. Each activation was designed to feel intentional and leave a lasting impression.

Developed all marketing and sales assets across the customer journey, ensuring messaging, visuals, and touchpoints were aligned to effectively move prospects from interest to action.

Commonwealth Energy

BRANDING STRATEGY

GRAPHIC DESIGN

WEB DESIGN

marketing campaigns

My clients would start with defining a brand strategy, before moving onto the creative assets

In the first gallery, you can see the process I would go through to create a clear brand identity. 

In the second, you'll find the logos created as a result. In "Graphic Design" you can see how we translated this to other elements.

All websites are original layouts, designed and created by Isabelle using the following: Adobe XD, Wordpress, Shopify or Showit

BRANDING STRATEGY

GRAPHIC DESIGN

WEB DESIGN

marketing campaigns

All designs are created with Adobe Illustrator.

BRANDING STRATEGY

GRAPHIC DESIGN

WEB DESIGN

marketing campaigns

EVERETT, MA
2019-2022

Highlight Marketing

Founder & CEO

Highlight Marketing

Highlight Marketing

MILAN, ITALY
2023-2024

Masters Degree:
Corporate Communications

Universita Cattolica del Sacro Cuore

Universita Cattolica del Sacro Cuore

2. I originally wanted to study psychology and decided to do pursue marketing because it was where I got to mix my passion for human behavior and business. 

1. My dog has been to France and Italy

Fun Facts:

Designed by Isabelle

3. Cooking is my new hobby so if you see something burning in the back during my interview, carry on.

Thank you,

where
email
linkedin

Boston, ma

for taking the time out to view my portfolio.
If you have any questions, don't hesitate to reach out.